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This privacy policy sets out how Storypark Limited and Storypark Canada Limited (“Storypark”, “we”, “us”, “our”) treats the privacy of those who use our Website and associated services and others with whom we interact.
Please take a moment to read this Privacy Policy so you understand how we process Personal Data.
What personal information do we collect?
Personal Data you voluntarily provide to us, such as name, physical address, email address, login for the Services, feedback and suggestions for the Services, IP address, phone number, billing information in accordance with our Terms and Conditions, occupation, employer, job title, area of responsibilities, employment history, and educational qualifications.
Our email marketing list: When you become an account holder, or where you elect to sign up to our email marketing list, we may collect your name, email address, and email marketing preferences.
Personal Data and other information we collect automatically: When you use our Service or browse our Website, we may collect information about your usage of the Service and web browsing.
Personal Data uploaded and transferred to the Service by Account Holders: We collect Personal Data about persons (including Children) indirectly when Account Holders use the Service, such as when an Account Holder creates a Child Record or Educator Portfolio, or uploads and transfers Content that contains Personal Data, or posts a comment or tags Content on the service that contains Personal Data of another person.
Statistical information: We may collect statistical information about your use of the Website and the Service to improve the features and overall user experience.
We may use various technologies to collect and store information when you use our Service, and this may include using cookies and similar tracking technologies, such as pixels and web beacons.
How do we use personal information?
To administer Accounts.
To enable the features of the Services to be utilised and enjoyed, subject always to our terms and conditions at storypark.ca/terms-and-conditions.
To analyse Service User behaviour (in respect of the Website) and account holder behaviour (in respect of the Service) for the purposes of improving, promoting, securing and monitoring the Service.
To respond to enquiries, feedback or complaints received from you.
To process payment for the Services by you and to help us to manage our accounts and administrative services.
To verify your identity.
For directly marketing to you (including by email, post, other means, or through functionality within the Service) with information about our Service, and subject to your preferences.
On an aggregated non-identifiable basis, to help Storypark understand and promote its market position.
Incidentally, where educators at child care organizations and their educational mentors, for their further professional development, may view some Content of an account to which an Early Childhood Provider has lawful access for the purposes of assessing performance and compliance with professional obligations.
To protect our legal interests and fulfil our regulatory obligations.
For ensuring the trust and safety of any Child and Service Users of the Service.
How do we share Personal Data?
Storypark shares information with service providers who support us to provide our Services and operate our business. Specifically, we use:
Client relationship management services from Hubspot (https://legal.hubspot.com/privacy-policy)
Payment processing services from PayPal (https://www.paypal.com/en/webapps/mpp/ua/privacy-full) and Stripe (https://stripe.com/nz/privacy);
Subscription management and billing from Chargebee (https://www.chargebee.com/privacy/);
Cloud server hosting from Amazon Web Services (https://aws.amazon.com/privacy/);
Content delivery services from Sendgrid (https://www.twilio.com/legal/privacy), Transloadit (https://transloadit.com/legal/privacy/), Brightcove (https://www.brightcove.com/en/legal/services-privacy-policy/);
Customer feedback from Savio (https://www.savio.io/privacy);
Customer support and communication services from Intercom (https://www.intercom.com/legal/privacy) and Survey Monkey (https://www.surveymonkey.com/mp/legal/privacy/);
Marketing services from Autopilot (https://journeys.autopilotapp.com/legal/privacy-policy) and ShareThis (https://sharethis.com/privacy/);
IT services from Google Workspace (https://policies.google.com/privacy) and Microsoft Azure (https://privacy.microsoft.com/en-gb/privacystatement);
Bookkeeping services from Xero (https://www.xero.com/nz/legal/privacy/);
Data Warehousing and Reporting Services from Snowflake (https://www.snowflake.com/privacy-policy/) and GoodData (https://www.gooddata.com/legal/#privacy-policy);
Video and phone call conversation recording and transcription from Gong (https://www.gong.io/privacy-policy/ );
Customer research findings and analysis from Dovetail (https://dovetail.com/help/privacy-policy/);
Analytics services from Google (https://policies.google.com/privacy) and HotJar (https://www.hotjar.com/privacy/) and Facebook (https://www.facebook.com/about/privacy/) and Microsoft (https://privacy.microsoft.com/PrivacyStatement) and Linkedin (https://www.linkedin.com/legal/privacy-policy) and Intercom (https://www.intercom.com/legal/privacy) and Hubspot (https://legal.hubspot.com/privacy-policy).
Storypark also shares information with Analytics and Customisation partners and Advertising partners. These are third party advertising companies who may use cookies and similar technologies to collect information about your activity on our Website over time to serve you online targeted advertisements. Storypark also shares information with Functionality and Performance partners that enable us to provide non-essential services on our Website. All of these uses are detailed in the Cookies and Tracking section below.
Your choices with respect to your personal information.
When you visit the Storypark website, you have the option to accept or reject the non-essential cookies that we use.
When you provide your Personal Data to access our content or register for our events, you will have the ability to opt-in to our marketing information.
When you are receiving our marketing information, you have the ability to amend your Personal Data or “unsubscribe” from marketing e-mails;
Storypark provides push notifications for users of its mobile applications. These are on by default, for registered users, and can be turned off in the application settings.
You have the right to access and correct your Personal Data, or that of your minor child that is controlled by us at any time. Requests for such access and correction requirements can be made to the contact details in section 15 of this Privacy Policy. Please note certain requests must be directed to the Customer or Customer Organisation.
You can choose whether you accept cookies when you use the Storypark website and services. If you reject non-essential cookies, you may not receive website content that is relevant to your country, you may need to re-login to Storypark each time you return to use it, and some non-essential content may not appear as intended.
How to contact us:
For more information about this Policy, our privacy practices or to obtain access to or correction of your Personal Data or that of your minor child, please contact us at hello@storypark.com.
By accessing our Service, storypark.com or storypark.ca (the “Website”), or by providing Personal Data directly to us, you consent to our processing your Personal Data in the manner and for the purposes set out in this Privacy Policy. If relevant to the Purposes set out in this Privacy Policy, Personal Data may at times include Sensitive Data.
Capitalised terms defined in Storypark’s End User Terms have the same meaning in this Privacy Policy. In addition, the following capitalised terms have the following meanings:
l) “Primary Account Holder” means a Child’s parent or guardian or a person expressly authorised by the Child’s parent or guardian to administer and control a Family Child Record.
m) “Security Incident” means any unauthorised or unlawful breach of security that leads to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of or access to Personal Data.
n) “Service” means the Storypark Service.
o) “Sensitive Data” means Personal Data relating to a person’s physical or mental health, race or religion, or other information deemed “sensitive” under applicable Data Protection Laws.
p) “Service Users” means Customers, Customer Organisations, Primary Account Holders, Authorised Users and Authorised Viewers.
q) “Storypark” means the Storypark entity that you contract with (and, if you are a Customer, that you pay your fees to). This will be: Storypark Limited (a New Zealand limited liability company, registered in Wellington, New Zealand), or Storypark Canada Limited, if you are a resident of Canada.
r) “process” or “processing” means any operation or set of operations which is performed on Personal Data, such as collection, recording, organisation, structuring, storage, adaptation, use, disclosure, combination, restriction, or erasure.
This Privacy Policy applies to all Personal Data processed by Storypark, including, but not limited to Personal Data submitted by Service Users through the Service. For certainty, this Privacy Policy does not apply to the Personal Data of Storypark employees.
From time to time we will review our Privacy Policy to keep pace with changes in our Service and any Data Protection Laws. This document is our most recently updated Privacy Policy. Your continued use of our Service or provision of Personal Data to us after any such changes constitutes your acceptance of, and agreement to this Privacy Policy, as revised. We encourage you to read it carefully.
If you have any questions or comments, or want to access, update, or delete the Personal Data we hold about you, or if you have a privacy concern, please contact us using the contact details in section 15 of this Privacy Policy.
Please provide sufficient detail about the information in question to help us locate it. We will respond to any privacy request in compliance with the applicable Data Protection Laws. Please note that if your Personal Data is contained in an Organisation Child Record under the control of our Customer or Customer Organisation, we may direct your inquiry to our Customer.
We collect Personal Data when you use our Services, and may also collect Personal Data about you or others when Service Users create Family Child Records or Organisation Child Records within the Service. For example, this may include cases where a child care organization or educational institution your child attends is a user of the Services.
We may collect the following categories of Personal Data in the following situations:
In situations where a Service User creates a Family Child Record containing Personal Data or uploads Personal Data to a Family Child Record, the Service User is a joint-controller of that Personal Data alongside us, (i.e. we process the Personal Data directly for the individual (or their parent/guardian) and for those purposes described in this Privacy Policy and our Terms, and exercise control over that processing), to the extent that term applies under applicable Data Protection Laws. In situations where a Service User creates an Organisation Child Record containing Personal Data or uploads Personal Data to an existing Organisation Child Record, we act as a processer in respect of that Personal Data, (i.e. we process the Personal Data for our Customer and for those purposes described in this Privacy Policy and our Terms, and the Customer exercises control over that processing), to the extent that term applies under applicable Data Protection Laws. We may have no direct relationship with the person whose Personal Data you upload or transfer, and for that reason, you are responsible for making sure you have the obtained all consents and issued all notices necessary for us to process information about any such person (including where Sensitive Data relating to a Child is collected and stored in the relevant Child Record). Please see the End User Terms which outline your obligations in this regard.
6. Use of Personal Data
We process Personal Data for the following purposes:
7. Lawful Basis for processing
As permitted or required under applicable Data Protection Laws, we may rely on the following legal bases to process Personal Data.
Consent: In jurisdictions where consent is the only lawful basis for processing, your provision of Personal Data to us means that you agree and consent to our collection, use and disclosure of your Personal Data under this Privacy Policy. Please note that certain aspects of the Service can only be offered if you provide Personal Data to us and we may not be able to offer you certain aspects of the Service if you choose not provide us with required Personal Data.
We may obtain your consent in different forms depending on the context of processing, such as:
Please note that there are circumstances where the processing of Personal Data may be permitted without consent, or where we may or must disclose information without consent, in accordance with applicable law.
You have the right to revoke your consent to the collection, use and disclosure of your Personal Data that is under our control at any time. However, revocation of your consent does not have retroactive effect, and may prevent us from providing certain aspects of the Service to you; in such circumstances, we will discuss with you the reason we need your Personal Data and why the revocation of your consent affects our ability to provide the Service to you. Where your Personal Data is under the custody and/or control of our Customer or Customer Organization and we act as Data Processor on behalf of the Customer or Customer Organization, we may not be able to give effect to your request and will direct you to the Customer or Customer Organization.
Performance of a contract: Where contractual performance is a lawful basis for processing under Data Protection Laws, you acknowledge and agree that the processing identified below is necessary for the performance of a contract to which the data subject is party (being the Agreement):
Legitimate interests: Where legitimate interests is a lawful basis for processing under Data Protection Laws, in respect of all other processing of Personal Data detailed in this Privacy Policy (including direct marketing activities), such processing is necessary for the purposes of a legitimate interest pursued by Storypark, and we have assessed that such interests are not overridden by the interests or fundamental rights and freedoms of the persons to whom the Personal Data relates.
You have the right to object to the way we process your Personal Data where the processing is based on legitimate interests. For more information see “Your Rights” section below.
Data Processor: In respect of Personal Data uploaded and transferred to the Service by Service Users, to the extent the term applies under applicable Data Protection Laws, we are a joint data-controller alongside the relevant Service User who creates or updates a Family Child Record (i.e. we process the Personal Data directly for the individual (or their parent/guardian) and for those purposes described in this Privacy Policy and our Terms, and exercise control over that processing). We are a Data Processor to the relevant Service User who creates or updates an Organisation Child Record, to the extent that terms applies under applicable Data Protection Laws (i.e. we process the Personal Data for our Customer and for those purposes described in this Privacy Policy and our Terms, and the Customer exercises control over that processing). In such circumstances, the relevant Service User has custody and/or control of the Personal Data and is responsible for determining the legal basis upon which that Personal Data is processed. Please see the End User Terms which outline the Service User’s obligations in this regard.
8. Direct marketing
All those to whom we send direct marketing communications have the option to opt-out of receiving further direct marketing communications from us. If you do not wish to continue to receive direct marketing communications from us and/or selected third parties you should opt-out by clicking on the “unsubscribe” link in any email communications that we might send you.
Please note that some features of the Service may involve us providing, through the functionality within the Service, recommendations or suggestions for goods, services or benefits that we offer.
9. Retention and deletion of Personal Data
We will retain your Personal Data for as long as the Account associated with you is active, or as long as needed to provide you with our Service or otherwise as required or permitted by law.
We take steps to regularly destroy Personal Data, however we may:
10. Disclosure of Personal Data
We will not sell Personal Data to anyone.
We share Personal Data with third parties for limited purposes, such as to help us run our business and provide the Website and Service. Those third parties can be categorised as follows:
We may have no direct relationship with persons whose Personal Data you upload or transfer. For that reason and in relevant circumstances, you are responsible for making sure you have the appropriate consent and make the appropriate notifications for us to disclose any Content (which may contain Personal Data) in the manner you direct through the Service. To the extent necessary consent is not obtained, you must remove the applicable Personal Data from the Family Child Record without undue delay. Please see the End User Terms which outline your obligations in this regard.
If you no longer want to be contacted by one of our Service Users, please contact the relevant Customer or Customer Organisation directly.
We limit the information we provide to third parties to the information they need to help us provide or facilitate the provision of goods and services and associated purposes. We ensure that third parties are required to meet the privacy standards required by law in handling your Personal Data, and use your Personal Data only for the purposes that we give it to them.
CCPA: If you are based in California in the USA, we agree that we will not: (a) sell your Personal Data to any third party; (b) retain, use or disclose your Personal Data for any purpose other than as set out in this Privacy Policy and any other agreement you sign up to with us; (c) retain, use, or disclose your Personal Data for a commercial purpose other than as set out in this Privacy Policy and any other agreement you sign up to with us; or (d) retain, use, or disclose the Personal Data outside of the direct business relationship between them, other than as set out in this Privacy Policy and any other agreement you sign up to with us.
11. Trans-border Personal Data flows
Storypark’s head office is located in New Zealand, so some limited Personal Data is transferred and/or stored there. For the purposes of the EU GDPR and the UK GDPR, New Zealand has been recognized as providing adequate protection.
The vast majority of Personal Data we handle is stored and hosted in Australia. All Personal Data relating to Children on Storypark is hosted in Australia.
Some limited Personal Data may be provided to companies located in the USA who offer software as a service products that process content for inclusion on the Service (for example, conversion of images and videos to make them suitable for viewing online/ through a web browser). Those third parties located overseas are not permitted to (and are contractually obligated to not) access or use the Personal Data provided except for those limited purposes. We only choose reputable service providers and have agreements with such third parties that prevent them from using or disclosing to others the Personal Data we share with them, other than as is necessary to assist us.
In respect of the transfer of Personal Data to New Zealand, Canada, Australia, the USA and other countries, we will use reasonable efforts to obtain assurances from any third parties that they will safeguard Personal Data consistent with this Privacy Policy and all applicable Data Protection Laws.
While the information resides outside of the territory where you reside, it may be accessible to the local courts, law enforcement and national security authorities in a foreign jurisdiction.
12. Security of Personal Data
We have implemented reasonable technical, physical, and organizational security measures to protect Personal Data. We take reasonable steps to protect Personal Data, including through internal and external security, restricting access to Personal Data to those who have a need to know, maintaining technological products to prevent unauthorised computer access and regularly reviewing our technology to help maintain security. We choose technology partners considering their security and privacy policies and practices.
Personal Data stored in our system is protected by electronic and procedural safeguards. We take reasonable precautions to protect Personal Data from accidental loss and theft by storing it in secure data centres with off-site backups. Communication between Service Users and our servers is encrypted via industry-standard transport layer security (TLS).
The Service is protected by a secure and encrypted password that each Service User must choose themselves. Service Users should never share their passwords. Storypark is not responsible for any loss of data or breach of privacy if a Service User shares their password with someone else. We do not store your password on our servers, instead we store a one-way hash of your password.
Because internet transmissions cannot be guaranteed to be 100% secure, you acknowledge and agree that we cannot guarantee the security of Personal Data, and to the fullest extent permitted by applicable law, that you use the Service at your own risk.
In case of a security incident or any other breach of security safeguards, such as the loss of, unauthorised access to or unauthorised disclosure of Personal Data under Storypark’s control, we will respond in accordance with our obligations under applicable Data Protection Laws.
13. Your Rights
Under certain circumstances and subject to applicable laws, you have the right to access your Personal Data that we hold about you, and to ask for it to be corrected if you think it is wrong.
If you are based in Canada, you also have the right to withdraw your consent to our disclosure or use of your Personal Data, if we are the party with control over the Personal Data. With respect to Personal Data for which a Customer or Customer Organization has custody and/or control, we will provide you with information to allow you to direct your request to the Customer or Customer Organisation.
If you are based in the European Union or the United Kingdom you have the right, under the EU GDPR or the UK GDPR (as applicable), to:
If you are a resident of California, you have the right under the CCPA:
We will respond to any request made in respect of the above in accordance with the applicable Data Protection Laws.
Please note that in certain circumstances we may refuse to respond to a rights request where we have the right to do so under applicable Data Protection Laws, for example, where a request is manifestly unfounded or excessive.
Requests for such access and correction requirements can be made to the contact details in section 15 of this Privacy Policy.
Please note that where we are not, or are no longer, in a position to identify you within the information we hold (including because of any de-identification techniques we may have employed), then your rights as described above shall not apply.
We will respond to any request made in respect of the above without delay, but in any case within one (1) month of a request, or two (2) months where the requests are complex or numerous (in which case, we will inform you of such delay), unless otherwise required by applicable Data Protection Laws.
14. Cancelling your Account
If your Storypark Account terminates (for whatever reason), the Personal Data associated with it may no longer be accessible to you via your account. Any Content you have posted from your Account may still be available to other Service Users that the Content has been associated with. There may continue to be residual copies of such Content due to ongoing data back-up and archiving.
15. How to contact us
If you wish to exercise your rights under this Privacy Policy or any applicable Data Protection Laws or otherwise raise any privacy issue or complaint with us, you can do this by emailing our Privacy Officer at privacy@storypark.com. Your email should provide evidence of who you are and set out the details of your request (e.g., the Personal Data, or the correction, that you are requesting).
If you are located in New Zealand and believe we are unlawfully processing your Personal Data, you can lodge a complaint with us directly using the above contact details, or you can lodge a complaint with the New Zealand Privacy Commissioner. Information about how to lodge a complaint is available at Privacy Commissioner’s website.
If you are located outside New Zealand, you may also lodge a complaint regarding our Personal Data processing activities as they relate to your Personal Data with your relevant privacy law supervisory authority.